About Us

daRoller started in 2014 as a division of WHM Equipment Co. We serve manufacturers of conveying systems located in the US, Canada, Central and South America across a broad range of industries.

We are the exclusive distributor and licensee of Damon rollers and bearings in the Americas.

We started daRoller because we saw that conveyor manufacturers need a supplier who is quick, agile, and willing to do what others are not willing to do. Our daRoller team will analyze your unique needs and we’ll tailor a solution for you.

Our Core Values

Your business is important to us. We want you to think of us as part of your team.

You can count on us to be:

  • Experienced: We know what we’re talking about.

  • Dependable: We get the job done, on spec and on time.

  • Trustworthy: We don’t cut corners. We keep our word.

  • Agile: We seek creative solutions to challenging problems.

The Conveyor Lady

Joan Morgan, president of daRoller, is a mechanical engineer whose 35+ years of experience in the industrial conveyor industry has earned her the honorary title of “Conveyor Lady.” She regularly shares her industry insights on The Conveyor Lady blog.

Read The Conveyor Lady